SCIENCE, RESEARCH, DEVELOPMENT.Economy. Management.#4 (ÍÀÓÊÀ, ÈÑÑËÅÄÎÂÀÍÈß, ÐÀÇÂÈÒÈÅ.Ýêîíîìèêà. Ìåíåäæìåíò. #4) 29.04.2018- 30.04.2018 Barcelona (Èñïàíèÿ)

 

ON THE DOUBLE NATURE OF HUMAN RESOURCES

GEJUA MERAB................................................................................................................. 6

ÐÎÇÓÌÍŠ̲ÑÒÎ ßÊ ÓÐÁÀͲÑÒÈ×ÍÀ ²ÍÍÎÂÀÖ²ß:
ÔÎÊÓÑ ÍÀ ÌÅÍÅÄÆÌÅÍÒ², ÏÎ˲ÒÈÖ² ÒÀ ÊÎÍÒÅÊÑÒ²

ÌÈÊÎËÀÉ×ÓÊ Â. Â.......................................................................................................... 9

ÑÓÒͲÑÒÜ ÌÀÐÊÅÒÈÍÃÓ ÍÀ ÐÈÍÊÓ ÎѲÒÍ²Õ ÏÎÑËÓÃ

ÞÑÞÊ Î.À..................................................................................................................... 13

ÎÑÎÁËÈÂÎÑÒ² ÔÓÍÊÖ²ÎÍÓÂÀÍÍß ÌÅÄÈ×Íί ÃÀËÓDz ÓÊÐÀ¯ÍÈ Â ÏÅвÎÄ ÐÅÔÎÐÌÓÂÀÍÍß

ÀÍÄÐÎÑ Ì.Â., ÊÀÏ˲ÍÀ Ë.Â. ....................................................................................... 16

ÂÏÐÎÂÀÄÆÅÍÍß ²ÍÒÅÐÍÅÒ–ÌÀÐÊÅÒÈÍÃÓ ÄËß ÔÎÐÌÓÂÀÍÍß ²Ì²ÄÆÓ ÂÈÙÈÕ ÍÀÂ×ÀËÜÍÈÕ ÇÀÊËÀIJÂ

ÊÓÐÃÀÍ Ï.Î................................................................................................................... 21

ÊÎÍÊÓÐÅÍÒÎÑÏÐÎÌÎÆÍ²ÑÒÜ ÒÓÐÈÑÒÈ×ÍÎÃÎ ÒÀ ÃÎÒÅËÜÍÎ-ÐÅÑÒÎÐÀÍÍÎÃÎ Á²ÇÍÅÑÓ, ßÊ ÔÀÊÒÎÐ ÔÎÐÌÓÂÀÍÍß ÐÅòÎÍÀËÜÍί ÒÀ ÍÀÖ²ÎÍÀËÜÍί ÅÊÎÍÎ̲ÊÈ

ÌÀÐ×ÅÍÊÎ Î.À., ÑÒÐÅÁÊÎÂÀ Ê.Ì............................................................................... 24

ÓÄÎÑÊÎÍÀËÅÍÍß ÇÎÂͲØÍÜÎÅÊÎÍÎ̲×Íί ÑÒÐÀÒÅò¯ ϲÄÏÐȪÌÑÒÂÀ  ÓÌÎÂÀÕ ÃËÎÁÀ˲ÇÀÖ²¯

ͲÊÎËÞÊ Î.Â., ˪̪ØÅÂÀ Â.Â................................................................................... 27

²ÍÍÎÂÀÖ²ÉͲ ϲÄÕÎÄÈ ÄÎ ÓÏÐÀÂ˲ÍÍß ÑÓ×ÀÑÍÈÌÈ ÎÐÃÀͲÇÀÖ²ßÌÈ

ÃÀÉÄÓ×ÅÍÊÎ Ò.Ì., ÕÀÐ×ÅÍÊÎ Ã.À.,............................................................................ 32

ÏÐÎÁËÅÌÈ ÒÀ ÏÅÐÑÏÅÊÒÈÂÈ ÇÀÑÒÀÂÍÈÕ Â²ÄÍÎÑÈÍ Ó Ä²ßËÜÍÎÑÒ² ÁÀÍʲ ÓÊÐÀ¯ÍÈ

ÐÀÇÃÓ˲ÍÀ Í. Î............................................................................................................. 37

ÅÊÎËÎò×ÍÈÉ ÌÀÐÊÅÒÈÍà ßÊ ÑÊËÀÄÎÂÀ ÑÒÀËÎÃΠÐÎÇÂÈÒÊÓ

ËÎÇÎÂÑÜÊÀ Í.Ì., ÐÅ̲ÍÑÜÊÈÉ Î.Â........................................................................... 42

INTERNATIONAL TOURISM MARKET IN GEORGIA

KAVADZE M. I., LOMINASHVLILI SH. N., LOMINASHVLILI M. SH.................................. 44

ÌÈÒÍÅ ÎÏÎÄÀÒÊÓÂÀÍÍß ÒÀ ÉÎÃÎ ÂÏËÈ ÍÀ Ä²ßËÜͲÑÒÜ ÑÓÁ`ªÊҲ ÃÎÑÏÎÄÀÐÞÂÀÍÍß

ÂÅÐËÀÍÎÂ Î. Þ., ÀÂÐÀÌÅÍÊÎ Þ. À.......................................................................... 48

ÂÏËÈ ÇÌ²Í ÎÏÎÄÀÒÊÓÂÀÍÍß ÏÐÈÂÀÒÍÈÕ Ï²ÄÏÐȪÌÑÒ ÍÀ ÎÏËÀÒÓ ÏÐÀÖ²  ÓÊÐÀ¯Í²

 ÂÅÐËÀÍÎÂ Î.Þ., ÁÀÑÈÑÒÀ Þ.Â................................................................................ 56

INTERNATIONAL ARMAMENT TRADE

TERESHCHENKO G.U.................................................................................................... 60

ÔÎÐÌÓÂÀÍÍß ÒÀ ÐÎÇÏÎÄ²Ë ÏÐÈÁÓÒÊÓ Ï²ÄÏÐȪÌÑÒÂÀ

ÄÇÞÐÀÕ Þ.Ì................................................................................................................ 63

ÂÈÊÎÐÈÑÒÀÍÍß ÀËÜÒÅÐÍÀÒÈÂÍÈÕ Î˲ÉÍÈÕ ÊÓËÜÒÓÐ ßÊ ÍÀÏÐßÌ ÐÎÇÂÈÒÊÓ Î˲ÉÍÎ-ÆÈÐÎÂί ÃÀËÓDz ÓÊÐÀ¯ÍÈ

ØÂÅÄ Ò. Â...................................................................................................................... 66

ÏÅÐÑÏÅÊÒÈÂÈ ²ÍÔÎÐÌÀÒÈÇÀÖ²¯ ÑÅÃÌÅÍÒÓ ²ÍÄÓÑÒвÀËÜÍÎÃÎ ÒÓÐÈÇÌÓ Â ÇÀÊÀÐÏÀÒÑÜÊÎÌÓ ÐÅòÎͲ

ÊÎËÎIJÉ×ÓÊ À.Â. ......................................................................................................... 69

ÊÎÍÖÅÏÖÈß «ÆÈÇÍÅÍÍÎÃÎ ÖÈÊËÀ» ÍÀ ÏÐÎÖÅÑÑÛ ÓÏÐÀÂËÅÍÈß ÏÐÅÄÏÐÈßÒÈßÌÈ ËÅÑÍÎÃÎ ÊÎÌËÅÊÑÀ

ÃÀÐÓÑ È. À., ÁÎßÐ×ÓÊ Í. ß. ........................................................................................ 72

ÎÑÍÎÂͲ ÀÑÏÅÊÒÈ ÐÀÖ²ÎÍÀËÜÍÎÃÎ ÂÈÊÎÐÈÑÒÀÍÍß ÇÅÌÅËÜÍÈÕ ÐÅÑÓÐѲÂ

ÙÅÏÀÊ Â. Â.,×ÅÐÍßÂÑÜÊÀ Ê. Þ.................................................................................. 75